How long will the future take to arrive?
If it depends on us, not much.


Our objective is for the Young Lions Brazil  to adopt the same selection
process as many other countries in the  creative competition, starting next year.








PORTFOLIO ANALYSIS

Today all participants submit their portfolios containing 6 projects each to jury analysis. In the second round, the 50 best-evaluated creatives have their portfolios reevaluated by a smaller jury. 







ONE BRIEF TO RULE THEM ALL

Creative brief for each category to be cracked in 24h or 48h. The brief can be made in partnership with clients,  agencies and former Young Lions, so it will be more challenging and competitive.


LACK OF DIVERSITY

By the current rules, the jury is only composed of former Young Lions. In the first round, they give grades from 1 to 5 to all participants. In the second round, nine of them discuss the portfolios and decide which ones are the bests. 






ADD DIFFERENT POINTS OF VIEW

Diverse and inclusive jury made not only of former Young Lions. We want to know what black people, women and LGBT+ have to say about our work. 







EXPENSIVE AND NONANONYMOUS

The registration fee is unsuitable for our country's reality. It costs almost 25% of the initial salary of young creatives.

Plus, the registration is not anonymous, which means all portfolios are identified by name in both rounds. It can lead to a biased jury that won’t rule only the work, but the person as well.






AFFORDABLE AND ANONYMOUS

Let's make the competition affordable with free registrations or registrations beared by the agencies.

Plus, all participants should be identified by number, so the idea can speak by itself.






FEW MEASURES FROM AGENCIES

Few agencies pay the registration fee for creatives or conduct mentorship programs.

Apart from the social media, the former Young Lions doesn't have a good platform to share their experiences and contribute with the participants.








MENTORSHIP PROGRAMS

Mentorship programs for all the underrepresented groups in partnership with agencies and sponsors.

Former Young Lions can also offer free consultancy.
They may not have gone through the same selection process but participated in a similar competition in Cannes.






IDEA IS THE BOSS

Everyone can help change our industry. We want to do this by valuing the best ideas. And we believe that our proposals are a fairer way to them. Because we are starting to open doors so that talents from all classes, genres, colors, and agencies can have a better chance to shine. And we bet they will.








Mark