The Young Lions competition opens up a lot of career opportunities. But in order to have the chance of representing their countries in the Palais, young creatives need to go through a local brief based competition and prove they are the best.Seems fair, right? Well… Not in Brazil.

In our country, the selection has been happening through a flawed, outdated process for more than 20 years. A process that doesn’t give the opportunity for small agencies creatives to show their true potential. A process that is by no means inclusive or diversified.